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The 4C's to Consider to Get the Most out of Your Tech Team in India!

According to Dun & Bradstreet's Barometer of Global Outsourcing, 20–25% of outsourcing relationships fail within two years, and 50% fail within five.

Yet, Braves Technologies has been serving with a 100% success rate with its clients, where it has either transferred the team ownership to the Indian operations of an organization or grown and scaled up its team managed by Braves.

We understand that setting up a team in India is a complicated process involving legalities, establishing infrastructure, and finding the right people to work and manage. Even if you decide to handle it yourself, it may take 12-18 months. But what about achieving the desired results? How do you do it?

With our 20+ years of experience in the industry, here are some considerations—the 4C’s—to keep in mind to get what you want from your offshore tech team in India or your own team in India.

Let us start and understand these 4C’s - Clarity, Commitment, Contribution & Concerns!

1. Clarity

Clearly Defined Goals:

The foundation of a successful tech project starts with clear objectives. Ensure everyone on your team understands the project's goals, expected outcomes, and their roles. This clarity provides a roadmap for success and minimizes the risk of misalignment.

Transparent Communication:

Regular and transparent communication is paramount in a global tech team. Establish channels for open communication, sharing project updates, discussing roadblocks, and involving team members in decision-making processes. It promotes a collaborative environment and ensures everyone is on the same page.

Well-Defined Expectations:

Set unambiguous expectations regarding timelines, deliverables, and quality standards. This clarity empowers team members to align their efforts with project goals and ensures a consistent standard of work across the team.

2. Commitment

Shared Vision:

Foster a sense of ownership and purpose by aligning individual goals with the overarching vision of the project. When team members feel a personal connection to the project's success, commitment naturally follows.

Motivational Environment:

Recognition and appreciation are powerful motivators. Celebrate individual and team achievements, no matter how small, to boost morale and reinforce a positive work culture. A motivated team is a committed team.


Establish a culture of accountability by assigning clear ownership of tasks. Hold team members responsible for their contributions, promoting pride in their work and a commitment to achieving collective goals.

3. Contribution

Empowering Environment:

Encourage active participation and initiative within the team. Foster an environment where team members feel empowered to share ideas, take on challenges, and contribute their unique perspectives to problem-solving.

Valuing Diverse Perspectives:

Recognize the strength of diversity. Embrace the varied skillsets and backgrounds within your team. A diverse team brings a wealth of ideas and approaches that can lead to more creative and innovative solutions.

Mentorship and Learning Opportunities:

Invest in your team's professional development by providing mentorship opportunities and learning programs. Regular training sessions, workshops, and knowledge-sharing initiatives keep the team updated with technological advancements, ensuring continued growth and expertise.

4. Concerns

Open Communication Channels:

Create a safe space for team members to express concerns, raise issues, and offer constructive feedback. An open dialogue fosters trust and allows for timely resolution of challenges, preventing barriers from escalating.

Active Listening:

Pay close attention to concerns raised by team members. Actively listen and seek to understand their perspective. It demonstrates that their opinions are valued and contribute to a collaborative problem-solving environment.

Proactive Problem-Solving:

Collaborate with the team to address challenges and roadblocks. Proactive problem-solving involves identifying issues early, working together to find solutions, and continuously improving processes.

Additional Factors in the Indian Context

Work-Life Balance:

Promote a healthy work-life balance, especially considering potential time zone differences. Encourage reasonable working hours to prevent burnout and ensure sustained productivity.

Cultural Awareness:

Be mindful of cultural nuances and communication styles to foster an inclusive and understanding work environment. Understanding and respecting cultural differences contribute to stronger team cohesion.

Upskilling and Reskilling:

In the rapidly evolving tech industry, provide opportunities for upskilling and reskilling. It ensures that your team in India remains at the forefront of technological advancements, enhancing their capabilities and contributing to the success of your projects.


By integrating these principles and considering the unique aspects of the Indian work environment, you can create a work culture that harnesses the talent and potential of your tech team, resulting in increased productivity, innovation, and overall success. The 4C provides a holistic framework for building and sustaining a high-performing tech team in India, setting the stage for success in today's dynamic business landscape.


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