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Startups fail - 19% due to competition and 13% due to mistimed launch!

Adapting to a volatile market and enhancing your product capabilities as per the consumers’ should be the top priority of a startup. If a product doesn’t serve the market’s exact requirements, the probability is that competitors would leverage the gap.

If startups could focus on building a ‘Minimum Viable Product’ and achieving a faster go-to-market (GTM) timeline, they would have time to improve the product according to the targeted audience’s feedback. It would help them to set a strong foothold for their product in the market.

But, reaching the market early is a challenge in itself for startups, as unexpected circumstances are always expected!

What causes GTM delays?

Anything that goes wrong during product development can cause go-to-market delays, following are the common causes -

  • Missed deadlines due to unplanned processes

  • Unable to hire good people due to ‘war of talent’

  • On-the-go change in the product roadmap

How can startups achieve a faster GTM timeline without hampering the quality of their product?

By leveraging the ‘Follow the sun’ (FTS), model!

A startup can spread out its team across multiple timezones. It would enable a startup to handover the work to the next time zone for continuous development. Also, it will decrease the amount of time taken to headway from conceptualization to execution.

The FTS model ensures increased productivity and a faster time-to-market! The offshore team in India also prevents employee burnout by taking off the burden from the onsite team.

The key lies in handover efficiency and choosing the right timezone! If hand-off from one timezone to the next is implemented correctly, follow the sun method helps you to optimally utilize the limited time a startup has to go-to-market.

So, how to enable the ‘follow the sun’ operations efficiently?

One of the proven ways for U.S. startups to achieve this is by setting up an offshore team in India.

It enables you to leverage the perfect time zone difference, and with sufficient overlapping hours, you can facilitate effective collaborations between your onshore & offshore teams. It results in the efficient handover from one timezone to the other.

One way of implementing FTS is that you can set up your development team in the US (onshore) and your testing team in India(offshore). It will ensure faster project deliverables.

If offshoring is new to you, you can start with a small team and measure the RoI against your expectations. When you are assured that the offshore team is a seamless extension and productive, you might take a step forward to build a full-fledged offshore team.


How can Braves help you to scale up your engineering team successfully?

Braves helps global technology companies incubate their dedicated offshore development teams in India. The team in India is an extension of the onshore team and works collaboratively to achieve their goals.

With 17+ years of experience in technology recruitment in the U.S. and India, we know how to build a team of high performers. Our fully managed operations model along with people driven policies has helped clients scale their teams with high employee retention rates of 85%.

Get in touch with us to find out more.


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